The real benefit to not sleeping is the gift that appears out of the ether. Today, June 24, the NYTimes reported that the MTA (Metropolitan Transportation Authority) will be giving naming opportunities to put your brand name on a particular subway station. Oh, the mind reels at the possibilities. Clorox has always been the brand that comes most ready to my mind when thinking about the subway system in the summer months. The whiffy scents of human habitation that greet one at the West Fourth Street Station call forth the Clorox brand name, and huge doses of that legendary product.
Perhaps there could be co-branding opportunities ie, Clorox and, well, any one of a number of effective deodorant products....the Time Square/Mennens/Old Spice/Brute & Clorox Station. In areas with high crime (they do not officially exist anymore), you could have the Smith and Wesson Station or The Taeser Stop on the Number 6 train. Grand Central Station and Penn Station could be sponsored by all of the anti-depressants or just a favorite e.g. Penn-Prozac or Grand Pharma Station.
We have not included the drugs for enhanced sexual performance: the L line is the obvious candidate. New York's public servants trying to make you laugh and cry at the same time. All of this goodness before 4 a.m.
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34th St. Terminix?
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